Professional Personal Selling

by Rolph Anderson

Written with the needs of today's breed of highly professional salespeople in mind, this text presents a mixture of real-world examples of selling situations, selling techniques and selling and marketing theory to students who are considering personal selling as a career.

• Format: Hardcover
• Language: English
• ISBN: 0137256159
• ISBN13: 9780137256150
• Release Date: February 1991
• Publisher: Prentice Hall
• Length: 616 Pages