Professional Beverage Management

by Bob Lipinski, Robert A. Lipinski, Kathleen A. Lipinski

Book Overview

This information-packed resource tells you how to improve profitability through marketing and merchandising. This book includes: * Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information. * Appendix listing wineries that are producing secondary wine labels. * A new chapter on low and nonalcoholic beverages. * New statistics on microbreweries. * Vintage charts.

• Format: Hardcover
• Language: English
• ISBN: 0471287377
• ISBN13: 9780471287377
• Release Date: May 1996
• Publisher: Wiley
• Length: 496 Pages
• Weight: 2.31 lbs.
• Dimensions: 1.1" x 7.7" x 9.6"