Product Strategy and Corporate Success: Concepts and Cases from the Indian Automobile Industry

by C B Rao

Product strategy is the key driver of business strategy and corporate success. This book brings out several important aspects of product strategy, drawing upon examples from the Indian automobile industry, which is verily the bellwether of the Indian economy. The automobile industry is not only a strategic industry economically but also an instructive industry intellectually. The industry is the cradle of modern management and is a synthesis of...

• Format: Paperback
• Language: English
• ISBN: 1645877140
• ISBN13: 9781645877141
• Release Date: September 2019
• Publisher: Notion Press Media Pvt Ltd
• Length: 626 Pages
• Weight: 3.15 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"