Product Red. A Comparison of the consequentialist and deontological view

by Marisa Hohmann

Seminar paper from the year 2016 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1.0, language: English, abstract: Product Red. A comparison of the consequentialist and deontological view: This is my paper's issue. To entirely register the theme, one has to deal with Cause-Related Marketing in general at first. Cause-Related Marketing (CRM) is subordinated to Corporate Social Responsibility (CSR) which is comparable to...

• Format: Paperback
• Language: English
• ISBN: 3668218919
• ISBN13: 9783668218918
• Release Date: July 2016
• Publisher: Grin Verlag
• Length: 28 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"