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Hardcover Product Planning Essentials Book

ISBN: 0761919988

ISBN13: 9780761919988

Product Planning Essentials

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Format: Hardcover

Condition: Very Good*

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Book Overview

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property...

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