Product Marketing Debunked: The Essential Go-To-Market Guide

by Yasmeen Turayhi

Book Overview

Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas - and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. While this book is most useful for the Business to Business...

• Format: Paperback
• Language: English
• ISBN: 1718968124
• ISBN13: 9781718968127
• Release Date: August 2018
• Publisher: Createspace Independent Publishing Platform
• Length: 134 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"