Product Management

by Russell S. Winer and Donald R. Lehmann

Book Overview

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today'?"s product mangers: analyzing the market, developing objectives and strategies for the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0256214395
• ISBN13: 9780256214390
• Release Date: January 1996
• Publisher: Irwin Professional Publishing
• Length: 460 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.9" x 7.6" x 9.6"

Customer Reviews

Great book

Explains the steps in product management in extreme detail. Not good for IT products (software), but general. Applies more to non-IT for sure.Good book.

Fantastic!

This is the ideal book for the product manager/product planner. I have been looking for such a book for years and here it is. What I liked about the book was its no non-sense direct approach to product management. The book covers all topics required to jump start the process. You will learn "what" to accomplish quickly. To learn about the process of product development and that sort of thing you should look into Cooper's "winning at new products" book.this text covers it all in an very easy to read & grasp style. Topics include defining the competitive set, category attractiveness analysis,... pricing decisions (for a thorough treatment on pricing, I would highly recommend "the strategy and tactics of pricing"), channel management, promotions and financial analysis for product management. The newly added chapter marketing metrics is bang-on. ***Good introductory book for the first line product manager / product planner. Very highly recommended. *** This book shares some text with the other books these authors have jointly written ("analysis for marketing planning" - another excellent book), but has been changed significantly enough to make reading those shared chapters worthwile if you happen to have both texts.

A blend of product and pricing...

Lehmann proved that product and pricing are the two sides of a coin called Management. Its a must read book for any level of person in Production, Accounting, Warehousing, Marketing and Management. Its an excellent blend of knowledge.