Product Life Cycles and Product Management

by Sak Onkvisit

This book provides--for the first time in a single source--a complete--and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions...

• Format: Hardcover
• Language: English
• ISBN: 0899303196
• ISBN13: 9780899303192
• Release Date: March 1989
• Publisher: Praeger
• Length: 172 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.1" x 9.5"