Product-Led Growth: How to Build a Product That Sells Itself (ProductLed Library)

by Wes Bush

Book Overview

Can your software sell itself? Convention and the trillion-dollar sales industry claim that it's impossible for your product to sell itself. Yet successful software businesses like Slack, Dropbox, Atlassian, and HubSpot make millions selling to customers who never once reached out to a sales rep. In Product-Led Growth: How to Build a Product That Sells Itself, growth consultant Wes Bush challenges the traditional SaaS marketing and sales playbook...

• Format: Paperback
• Language: English
• ISBN: 1798434520
• ISBN13: 9781798434529
• Release Date: May 2019
• Publisher: Independently published
• Length: 276 Pages
• Weight: 0.84 lbs.
• Dimensions: 8.5" x 0.7" x 5.5"