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Hardcover Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners Book

ISBN: 0875843417

ISBN13: 9780875843414

Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

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Format: Hardcover

Condition: Very Good

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Book Overview

This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new... This description may be from another edition of this product.

Customer Reviews

1 rating

I found the book very informative.

Product Juggernauts is a book not only for corporate executives or senior management. I am a graduate student with little product development experience. However, the product examples that the authors focused on were very insightful to the course material I have been studying. It had better examples and flowed easier than a book we are using in class, "Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality," by Steven C. Wheelwright and Kim B. Clark. This book is a must for anyone wanting to learn more about product development.
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