Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

by Jean-Philippe Deschamps and P. Ranganath Nayak

Book Overview

This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.

• Format: Hardcover
• Language: English
• ISBN: 0875843417
• ISBN13: 9780875843414
• Release Date: March 1995
• Publisher: Harvard Business Review Press
• Length: 472 Pages
• Weight: 1.96 lbs.
• Dimensions: 1.6" x 6.4" x 9.6"

Customer Reviews

I found the book very informative.

Product Juggernauts is a book not only for corporate executives or senior management. I am a graduate student with little product development experience. However, the product examples that the authors focused on were very insightful to the course material I have been studying. It had better examples and flowed easier than a book we are using in class, "Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality," by Steven C. Wheelwright and Kim B. Clark. This book is a must for anyone wanting to learn more about product development.