Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research

by Kannapon Lopetcharat, Jacqueline H. Beckley, Maria D. Paredes, et al.

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement...

• Format: Hardcover
• Language: English
• ISBN: 0813823978
• ISBN13: 9780813823973
• Release Date: May 2012
• Publisher: Wiley-Blackwell
• Length: 416 Pages
• Weight: 2.51 lbs.
• Dimensions: 1.1" x 7.9" x 9.8"