Product Innovation: Leading Change Through Integrated Product Development

by David L. Rainey

Book Overview

Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0521842751
• ISBN13: 9780521842754
• Release Date: July 2005
• Publisher: Cambridge University Press
• Length: 640 Pages
• Weight: 3.10 lbs.
• Dimensions: 1.3" x 7.1" x 10.0"