Product Innovation and Technology Strategy

by Scott J. Edgett and Robert G. Cooper

Book Overview

Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company's product innovation efforts, investment decisions and resource allocation. World-renown... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1439252246
• ISBN13: 9781439252246
• Release Date: September 2009
• Publisher: Booksurge Publishing
• Length: 272 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"