Product Idea to Product Success

by Matthew Yubas

Book Overview

Product Idea to Product Success offers readers a comprehensive, complete, practical, and easy-to-understand guide to the process of bringing an invention to market. Anyone with a great idea for a new... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0972552103
• ISBN13: 9780972552103
• Release Date: January 2004
• Publisher: Broadword Publishing
• Length: 322 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"

Customer Reviews

Very Interesting and Helpful

I purchased this book via the internet, and I found out that it is full of usefull information which a new inventor or even an average guy with an idea which he seeks to possibly market .These information were explained in a manner that they are easily understood. Even the author is so helpful that he returned my email quickly when I was seeking his advice. I am giving this book 5 stars and would recommend it to anybody who has an idrea that they wish to market...yours truly Arnold Avillanoza

Emphasizing tested methods that work

Expertly written by Certified Product Marketing Consultant Matthew Yubas, Product Idea To Product Success: A Complete Step-By-Step Guide To Making Money From Your Idea is a handy financial and business guide to determining if an idea is commercially marketable; protecting rights; getting a competitive advantage; finding investors; making prototypes; establishing pricing strategies, and more. Emphasizing tested methods that work, Product Idea To Product Success is a superb guide for non-specialist general readers looking to profit off their own creativity, up to and including the desire to go into business for themselves.

A Must-Read for Anyone With a Marketing Idea

"Product Idea to Product Success" provides a systematic plan of action for being successful in business. This book is easy to read and takes you through the steps of recognizing an idea to making it successful. One of those books that you will refer to again and again.

Finding my way

Matthew's book gave me a road map in which I could plan my trip to product success. I have not arrived yet, but am traveling with confidence in the dirrection that Matthew's book has helped me decide on. It is an excellent book to keep as a reference to refer back to as needed.

My product is going to market thanks to this book!

This book has helped me tremendously in getting my idea to market. I had no idea of the resources that were so readily available to amateur inventors like myself, and this book is definitely at the top of that list. By following Matt's easy to read instructions, I have literally, in months, gone from simple idea to marketing and manufacturing. I have a patent on my product and am currently negotiating directly with potential licensees. I no longer feel like an amateur inventor, I truly feel like a product developer thanks to this book! Thanks Matt, great book!!William Edy GrahamProduct Developerwww.grocerygripper.com