Product Differentiation in Terms of Packaging Presentation, Advertising, Trade Marks, Etc.: An Assessment of the Legal Situation Regarding Pharmaceuti

by Jules Stuyck

With consumer goods, as weil as consumer durables, the market is obscured because of product differentiation, in for example, the use, of trade marks, and the advertising and get-up of products, and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 9065440844
• ISBN13: 9789065440846
• Release Date: February 1983
• Publisher: Springer
• Length: 118 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.7" x 9.6"