Process-Based Strategic Planning

by Rudolf Grünig and Richard Kühn

Book Overview

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3540685790
• ISBN13: 9783540685791
• Release Date: January 2008
• Publisher: Springer
• Length: 363 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.1" x 6.4" x 9.4"