Problems and Cases in Healthcare Marketing

by John T. Gourville, V. Kasturi Rangan, John Quelch, et al.

Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072887761
• ISBN13: 9780072887761
• Release Date: January 2004
• Publisher: Irwin/McGraw-Hill
• Length: 440 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 8.4" x 10.0"