Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity

by Keith Lincoln and Lars Thomassen

Book Overview

Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749450274
• ISBN13: 9780749450274
• Release Date: January 2008
• Publisher: Kogan Page
• Length: 320 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.3" x 6.5" x 9.4"