Private Label Strategy: How to Meet the Store Brand Challenge

by Jan-Benedict E. M. Steenkamp, Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1422101673
• ISBN13: 9781422101674
• Release Date: February 2007
• Publisher: Harvard Business Review Press
• Length: 288 Pages
• Weight: 1.32 lbs.
• Dimensions: 1.1" x 6.4" x 9.2"