Printing in a Digital World

by David Bergsland

Book Overview

From basic theory to the latest industry developments, topics such as; design, typography, color, production, digital technology, customer relations, industry ethics, careers, and pricing, are... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0827372809
• ISBN13: 9780827372801
• Release Date: August 1996
• Publisher: Cengage Learning
• Length: 512 Pages
• Weight: 2.25 lbs.
• Dimensions: 1.0" x 7.5" x 9.4"

Customer Reviews

A heavily illustrated introduction!

An introductory textbook covering the entire contemporary printing process, with an emphasis on electronic prepress operations. Projects and exercises are included in each chapter. The author uses a large number of illustrations, making the introduction of new information more understandable for those new to the field.

The perfect reference for the publishing world.

Printing in a Digital World is a goldmine for anyone involved in the world of printing. Chapters covering design, history, fonts, graphics, software and the mechanics of printing offer guidance to all who must produce a printed piece, regardless of their experience level. Each section of the book is liberally illustrated, giving visual detail to the text. All aspects of production are covered in great depth (and with a humorous edge!) including the new areas of web design and pdf workflow. The stepped illustrations showing how to "adjust" a poor scan and the presentation of a photograph printed with different line screens were particularly enlightening to me. I would highly recommend this book to everyone who must produce a project for print or web.