Principles of Service Marketing and Management

by Christopher Lovelock and Lauren K. Wright

Book Overview

This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130404675
• ISBN13: 9780130404671
• Release Date: January 2001
• Publisher: Prentice Hall
• Length: 436 Pages
• Weight: 2.06 lbs.
• Dimensions: 1.0" x 7.9" x 10.0"