Principles of Retailing

by Suzanne Fernie, Christopher Moore, John Fernie

Book Overview

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing...

• Format: Paperback
• Language: English
• ISBN: 1138791954
• ISBN13: 9781138791954
• Release Date: May 2015
• Publisher: Routledge
• Length: 350 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"