Principles of Pricing: An Analytical Approach. Rakesh V. Vohra, Lakshman Krishnamurthi

by Lakshman Krishnamurthi and Rakesh V. Vohra

Book Overview

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1107010659
• ISBN13: 9781107010659
• Release Date: March 2012
• Publisher: Cambridge University Press
• Length: 262 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.9" x 6.2" x 9.1"