Principles of Marketology, Volume 1: Theory

by Hashem Aghazadeh

Book Overview

In Principles of Marketology, Volume 1: Theory, Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.

• Format: Hardcover
• Language: English
• ISBN: 1137383143
• ISBN13: 9781137383143
• Release Date: November 2015
• Publisher: Palgrave MacMillan
• Length: 377 Pages
• Weight: 1.53 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"