Principles of Marketing

by John Ericson A. Policarpio

Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A comprehensive textbook that covers all the fundamental concepts and theories of marketing. The content coverage is presented in a clear and concise manner, making it easy for readers to understand and apply the concepts. The book is aimed at students of marketing, as well as professionals...

• Format: Paperback
• Language: English
• ISBN: 1774697122
• ISBN13: 9781774697122
• Release Date: January 2024
• Publisher: Toronto Academic Press
• Length: 249 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.6" x 8.0" x 10.0"