Principles of Marketing (2023 Edition) (hardcover, full color)

by Dr Maria Gomez Albrecht, Dr Mark Green, Linda Hoffman

Color print.

Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses...

• Format: Hardcover
• Language: English
• ISBN: 1998109151
• ISBN13: 9781998109159
• Release Date: May 2023
• Publisher: Independently Published
• Length: 710 Pages
• Weight: 4.21 lbs.
• Dimensions: 1.5" x 8.5" x 11.0"