Principles of Marketing, Global Edition

by Gary Armstrong

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.

Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.

• Format: Paperback
• Language: English
• ISBN: 1292449365
• ISBN13: 9781292449364
• Release Date: April 2023
• Publisher: Pearson
• Length: 768 Pages
• Weight: 3.59 lbs.
• Dimensions: 1.2" x 8.5" x 9.1"