Principles of Marketing for a Digital Age

by Tracy L. Tuten

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

• Format: Hardcover
• Language: English
• ISBN: 1529779804
• ISBN13: 9781529779806
• Release Date: January 2023
• Publisher: Sage Publications Ltd
• Length: 496 Pages
• Weight: 2.68 lbs.
• Dimensions: 1.1" x 7.4" x 9.7"