Principles of Marketing Engineering

by Arvind Rangaswamy, Gary L. Lilien, Arnaud De Bruyn

Book Overview

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0985764805
• ISBN13: 9780985764807
• Release Date: July 2012
• Publisher: Decisionpro, Inc.
• Length: 288 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.6" x 7.0" x 10.0"