Prin of Mktg-A Global Perspective

by Richard J. Semenik and Gary J. Bamossy

Presents principles of marketing in a global environment. This text is primarily targeted at the four-year undergraduate market and also as an introductory course at MBA level. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0538839139
• ISBN13: 9780538839136
• Release Date: January 1995
• Publisher: Thomson South-Western
• Weight: 3.40 lbs.