Principles of Marketing

By Philip Kotler and Gary M. Armstrong

Book Overview

Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0132389878
• ISBN13: 9780132389877
• Release Date: January 2007
• Publisher: Prentice Hall
• Length: 398 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.9" x 8.5" x 10.7"