Principles of Corporate Communication

by Cees Van Riel

This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131509969
• ISBN13: 9780131509962
• Release Date: June 1995
• Publisher: Prentice Hall
• Length: 239 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.2" x 9.2"