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Paperback Principles of Behavioral Economics Book

ISBN: 1009095897

ISBN13: 9781009095891

Principles of Behavioral Economics

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Format: Paperback

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Book Overview

This book is unique among modern contributions to behavioral economics in presenting a grand synthesis between the kind of behavioral economics popularized by Richard Thaler, earlier approaches such as those of the 1978 Nobel Laureate Herbert Simon, evolutionary psychology, and evolutionary economics from Veblen and Marshall through to neo-Schumpeterian thinking. The synthesis employs a complex adaptive systems approach to how people think, the lifestyles...

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