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Paperback Principles of Behavior Change: Understanding Behavior Modification Techniques Book

ISBN: 0471109541

ISBN13: 9780471109549

Principles of Behavior Change: Understanding Behavior Modification Techniques

A thorough, up-to-date presentation of the major issues, theories, concepts, and research in behavior modification. This book demonstrates how to pinpoint and identify the behavior to be changed. It describes the purpose of each technique and shows how it is used, presenting guidelines and tips to maximize its effectiveness.

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Format: Paperback

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