Principles, Elements, and Types of Persuasion

by James Benjamin

In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0155023551
• ISBN13: 9780155023550
• Release Date: August 1996
• Publisher: Cengage Learning
• Length: 400 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.5" x 7.5" x 9.1"