Principles and Practice of Sport Management

By Mary A. Hums, Carol A. Barr, Mary Hums, et al.

Book Overview

Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools.Updated and revised with the latest data in the field, Principles and Practice of Sport Management, Sixth Edition provides students with the foundation they need to prepare for a variety of sport management careers. Intended for use in introductory sport management courses at the undergraduate level, the focus of the Sixth Edition is to provide an overview of the sport industry and cover basic fundamental knowledge and skill sets of the sport manager, as well as to provide information on sport industry segments for potential employment and career opportunities.

• Format: Paperback
• Language: English
• ISBN: 1284142132
• ISBN13: 9781284142136
• Release Date: September 2018
• Publisher: Jones & Bartlett Publishers
• Length: 592 Pages
• Weight: 1.71 lbs.
• Dimensions: 0.7" x 6.9" x 8.9"

Customer Reviews

Everything I needed...

This book provided me with all the information I needed for my graduate level sport management class.

Great book

This book is very informative on a number of sport management topics. It is a little dated concerning some of the more recent issues in athletics but gets the point across.

Principles and Practice of Sport Management

great book, excellent condition and perfect for my sport management course. Very easy to read, correlates well with HPED ideaology.

For a great sport management foundation, read and learn this

I am a junior at the University of Massachusetts, and I had the opportunity to read and study this book for my Sports Management class this past spring. It was a great experience and served as a great foundation for my education in the sport management field. The book touched upon every aspect in which a sport management professional in one capacity or another may be inclined to deal with. Principles and Practices of Sport Management by Lisa Pike Masteralexis was easy to read and comprehend. At the same time, the book was informative and challenges the reader to constantly keep an open mind to the different areas of sport management. Marketing, promotions, facility management, legal issues, historical facts and event management are just some of the topics one will read about in this highly recommended guide to successfull sports management.