Primer of Public Relations Research

by Don W. Stacks

Book Overview

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1593855958
• ISBN13: 9781593855956
• Release Date: July 2010
• Publisher: Guilford Publications
• Length: 367 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.1" x 9.0"