Prime Time Activism: Media Strategies for Grassroots Organizing

By Charlotte Ryan

Book Overview

An essential primer for all grassroots activists, this book demystifies the media in such a way that the reader-activist gains a framework for understanding the propaganda industry of the United... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0896084019
• ISBN13: 9780896084018
• Release Date: July 1999
• Publisher: South End Press
• Length: 316 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.8" x 5.7" x 8.7"

Customer Reviews

Best book there is on media for grassroots/social change orgs

I can't recommend this book highly enough. I do training for grassroots and social change organizations and groups and have found that this covers more of the essential, nitty-gritty practices and problems of getting mainstream media attention than any other book I've read--by far. Charlotte Ryan does a service to all organizations hoping to bring their message to a broad audience and see the world changed for the better. Understand how the media works, how it can work for you (and against you), how to frame your message, the pitfalls of seeking mainstream media attention. This is not "how to write a press release," because in the real world of public relations, that's almost the least important skill. She cuts to the essential opportunities and challenges of media coverage to advance social change. Even for anyone who simply wants to understand how the media covers alternative viewpoints, this is an essential read. Thank you Ms. Ryan!