Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

by Patrick Hanlon

Book Overview

"Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." --Daniel H. Pink, author of When: The Scientific Secrets of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 074327797X
• ISBN13: 9780743277976
• Release Date: January 2006
• Publisher: Free Press
• Length: 257 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"