Foundations of Marketing

by William M. Pride and O.C. Ferrell

Book Overview

Discover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging...

• Format: Paperback
• Language: English
• ISBN: 1305405765
• ISBN13: 9781305405769
• Release Date: January 2016
• Publisher: South Western Educational Publishing
• Length: 544 Pages
• Weight: 2.35 lbs.
• Dimensions: 0.8" x 8.4" x 10.8"

Customer Reviews

Good Marketing book.

My class MKT300, we have to read the actual book, it is an easy read, and I am getting alot out of it. (even for an accounting major)

Quickly shipped, good condition

This book was in good condition, and it was shipped in time for my class (and for me to read the first couple chapters). Wonderful doing business with this seller.

Great book

I received the book Foundations of Marketing in good timing and the condition was as stated in the ad. I would buy books from them again.

Good service

The book is in excellent condition. My only complaint is that it is an instructor's copy that prevents me from selling it back to any local bookstores...apparently someone cannot read b/c it says in big, obvious lettering "DO NOT SALE" all over the front and back cover. But again, the book is in great condition and was delivered promptly.

High Quality

The book is very easy to read and comes with a lot of great examples from the real world.