Pricing Services and Revenue Management

by Jochen Wirtz

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition...

• Format: Paperback
• Language: English
• ISBN: 1944659188
• ISBN13: 9781944659189
• Release Date: August 2017
• Publisher: Ws Professional
• Length: 69 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"