Pricing: Policies and Procedures

by H. Robert Dodge and Nessim Hanna

Book Overview

Fluctuations in the marketplace present formidable challenges to business and marketing. Globalization, accelerated social and demographic changes among customers, shifts in public policy, and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0333694139
• ISBN13: 9780333694138
• Release Date: November 1997
• Publisher: Palgrave
• Length: 232 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"