Pricing in Business

by Douglas Hague

This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative...

• Format: Paperback
• Language: English
• ISBN: 0815370458
• ISBN13: 9780815370451
• Release Date: November 2019
• Publisher: Routledge
• Length: 338 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"