Pricing in a Crisis Playbook: A Practical B2B Guide for Pricing with Confidence in a Crisis or Recession

by Joanne M. Smith

If you're in the B2B world, it's inevitable that you will face difficult times -- recessions, pandemics, steeply declining oil prices, political unrest, currency swings or even a terrorist attack. Such events can lead to intense pricing pressure that, left unchecked, may result in disastrous financial performance. Yet, pricing pressure doesn't need to lead to crippling pricing declines. Whether you're a business or sales leader, a pricing resource,...

• Format: Paperback
• Language: English
• ISBN: 0989723836
• ISBN13: 9780989723831
• Release Date: April 2020
• Publisher: Bradley Publishing
• Length: 76 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.2" x 8.5" x 11.0"