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Paperback Pricing Decisions in Small Business Book

ISBN: 0813152550

ISBN13: 9780813152554

Pricing Decisions in Small Business

These studies, which originated from research on approximately 100 firms earned on at the University of Kentucky under a grant from the Small Business Administration, are an empirical examination of decision making in the small firm. The practices revealed by the investigation have been analyzed within the theoretic framework of managerial economics. The studies make suggestions for improvements that take into account the limited resources of small...

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Format: Paperback

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