Pricing and Revenue Optimization

by Robert L. Phillips

Book Overview

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization...

• Format: Hardcover
• Language: English
• ISBN: 0804746982
• ISBN13: 9780804746984
• Release Date: August 2005
• Publisher: Stanford Business Books
• Length: 368 Pages
• Weight: 1.88 lbs.
• Dimensions: 1.3" x 7.3" x 10.1"