Pricing: A Guide to Pricing Decisions

by Ragnhild Silkoset

This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers' willingness to pay for these benefits, and on how psychology affects customers' perception of prices in a market. This strategic view on pricing gives the reader a competitive advantage. It empowers them with means to plan and perform a pricing strategy based on their value propositions.

The target group for this book...

• Format: Paperback
• Language: English
• ISBN: 3110998335
• ISBN13: 9783110998337
• Release Date: January 2023
• Publisher: de Gruyter
• Length: 168 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"