Price Management

by Hermann Simon

This book is a completely updated translation of the German standard work Preismanagement, a volume which was quoted in the International Journal of Research in Marketing as a pioneering work in pricing and was rated highest among eight international pricing books by a comparative survey in Die Betriebswirtschaft. An English language edition was thus more than warranted as underlined by some prepublication comments: ...The major contribution of the...

• Format: Hardcover
• Language: English
• ISBN: 0444873279
• ISBN13: 9780444873279
• Release Date: January 1989
• Publisher: North-Holland
• Length: 319 Pages
• Weight: 1.52 lbs.