Price Elasticity of Demand and Marketing: Mastering elasticity to market strategically

by John Story

Strategic pricing requires an understanding of demand elasticity and how it impacts profitability. Price Elasticity of Demand and Marketing goes beyond the typical introduction to elasticity and explores strategic applications, supported by concrete examples. This book is enlightened by nearly 20 years of teaching marketing strategy to MBA students. It includes the concepts they have found most enlightening, presented in the manner they have found...

• Format: Paperback
• Language: English
• ISBN: 1523257237
• ISBN13: 9781523257232
• Release Date: January 2016
• Publisher: CreateSpace Independent Publishing Platform
• Length: 56 Pages
• Weight: 0.30 lbs.
• Dimensions: 9.0" x 0.1" x 6.0"