Presidential Campaigns in the Age of Social Media: Clinton and Trump

by William L. Benoit and Mark J Glantz

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest.

• Format: Hardcover
• Language: English
• ISBN: 1433168227
• ISBN13: 9781433168222
• Release Date: December 2019
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 170 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.2" x 9.7"